Have you ever wished you could travel back in time and experience a traditional Mexican celebration just like it was decades ago? If so, the Verbena Jamaica del Pasado in Ajijic is exactly what you’ve been looking for. This vibrant and heartfelt festival is one of the most cherished cultural events in the lakeside town of Ajijic, Jalisco — a place officially recognized as a “Pueblo Mágico” (Magical Town) for its rich traditions and cultural charm.
Held on Palm Sunday each year in Ajijic’s main plaza, the verbena marks the beginning of Holy Week with a joyful celebration full of color, music, food, and heritage. It’s an invitation to experience Mexico’s traditions in their most authentic and joyful form.
What Is a “Verbena”?
A verbena is a traditional open-air community fair typically held in public squares or along village streets. Rooted in both religious and civic celebrations, these festivals date back to colonial times when they were introduced as part of Catholic festivities. Over the centuries, they evolved into cherished cultural gatherings — moments when people of all ages come together to enjoy local food, music, dancing, games, and each other’s company.
In Mexico, the word verbena evokes nostalgia and community spirit — a celebration not just of holidays, but of identity and connection.
A Celebration that Brings the Past to Life
The Verbena Jamaica del Pasado is designed to recreate the atmosphere of Mexican festivals from the early 20th century. Picture this: food stands decorated with palm leaves, colorful handmade paper banners, and vintage-style wooden stalls — all built by hand to evoke the charm of simpler times.
As night falls, the plaza is gently illuminated by torches and candlelight. There are no modern light shows or sound systems — just the natural glow of fire, the hum of conversation, and the uplifting melodies of traditional music drifting through the air.
Come Hungry — The Food Is the Star
Showing up hungry is practically a tradition in itself. The food is one of the biggest attractions, offering a wide variety of classic antojitos mexicanos — beloved street foods made with love and care.
You’ll find golden crispy tacos dorados, steaming tamales, hearty bowls of pozole, rich enchiladas, and traditional desserts like capirotada (a sweet bread pudding) and pan tachihual (a regional bread delicacy). Everything is prepared home-style, using local ingredients and time-honored recipes.
To wash it all down? Choose from ponche (a warm fruit punch), thick atole (a corn-based hot drink), or aguas frescas — cool, fruity beverages that pair perfectly with the flavors of the evening.
Music, Dance, and the Joy of Community
Beyond the food, this event offers an immersive experience of Mexican folk culture. Live music, traditional folk dances, and costumed parades fill the plaza with energy and rhythm. Children play classic games like lotería (a Mexican version of bingo), while families enjoy the festivities together.
One of the most beautiful aspects of this verbena is its strong sense of community. Local residents come together to build the stalls, decorate the plaza, and pass down customs that have been preserved across generations.
The “Papaqui”: Confetti-Filled Fun
One of the most eagerly anticipated moments of the night is the papaqui — a playful tradition where people throw hollowed-out eggs filled with colorful confetti at one another. It’s lighthearted, spontaneous, and full of laughter — perfect for making memories and capturing joyful photos.
This seemingly simple act holds deeper meaning. It symbolizes shared joy, playful connection, and a break from the ordinary — bringing strangers and friends closer through festive fun.
A Celebration for All the Senses
The Verbena Jamaica del Pasado is more than an event — it’s a full sensory journey. The aroma of fresh food, the vibrant colors of the decorations, the rhythm of traditional music, the warmth of the people — it all blends into an unforgettable evening that invites you to slow down and savor the moment.
Whether you’re a visitor discovering Ajijic for the first time or a local reliving cherished traditions, this festival reminds you of the magic found in community, culture, and celebration.
Tips to Make the Most of the Experience
- Arrive early to enjoy the setup and grab the best bites before the crowds.
- Come hungry! There’s so much to taste.
- Bring cash, as most food stands are traditional and may not accept cards.
- Wear comfortable clothes — you’ll be walking, dancing, and mingling all evening.
- Don’t forget your camera or phone — you’ll want to capture every colorful detail.
Final Thoughts: A Tradition Worth Living
The Verbena Jamaica del Pasado in Ajijic is more than just a party — it’s a heartfelt tribute to Mexico’s cultural roots. It’s a celebration that honors the past while embracing the present, filled with warmth, laughter, and togetherness.
If you ever find yourself in Ajijic around Palm Sunday, don’t miss the chance to attend. Join in the music, taste the flavors, take part in the games, and let the timeless magic of this traditional festival wrap you in joy.
